Meliá impulsa su marca Paradisus en el Caribe mexicano

Desde el próximo mes de noviembre, el hotel Gran Meliá Cancún, uno de los establecimientos emblemáticos de la cadena hotelera española en el Caribe mexicano,pasará a ser operado bajo la marca Paradisus Resorts. De esta forma, Meliá Hotels International da un nuevo impulso a su marca de lujo 'todo incluido' en México.

La decisión se apoya en el éxito cosechado con la marca Paradisus tras la apertura de su buque insignia en el destino, el Paradisus Playa del Carmen. Este doble resort combina un hotel sólo para adultos con otro para todos los públicos, una fórmula que Meliá va a replicar en el Gran Meliá Cancún. Fuente: elconomista.es

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