Since I was a child I have felt attracted by other cultures, visiting far away lands and learning different ways of understanding life. I wanted to "go global" and made from it my way of life. "Going global” is defined as the worldwide movement toward economic, financial, trade, and communications integration. The concept of globalization can be traced back as far as the Roman the Chinese Empires. More recently, the concept was popularized by Thomas L. Friedman in his book  The World Is Flat,  in which he argued that the pace of globalized trade, outsourcing, and supply-chaining was speeding up and that its impact on business organizations and business practices would continue to grow in the 21st century. For small and emerging businesses, going global is a significant undertaking that could disrupt existing business activities. It is for crucial for CEOs and business leaders to understand its full impact and determine if the rewards outweigh the risks Stakeh...

Product ,  Placement ,  Price  and  Promotion  – these are the four Ps of marketing. The 4Ps of marketing, also known as the  producer-oriented   model , have been used by marketers around the world for decades. The growing influence of the internet has made these classic principles look a bit archaic in light of the new relationship that businesses have with customers. In a day where customers seem to know everything about your business, the old marketing mix that the 4Ps offers is increasingly at odds with how business is done today. PLACE – IT’S NOT ABOUT PLACE, IT’S ABOUT  ANY PLACE In an age where many businesses operate around always-on, high speed Internet access, “place” is irrelevant. When you can dip into almost the entirety of the world’s knowledge from the phone in your pocket, you’re always able to research, buy and advocate. It’s not about place any longer. Now,  it’s about access . The information consumers...

We’ve looked at a lot of different ways that solutions marketing differs from product marketing. A lot has been written about thought leadership, more outcome-oriented value propositions, simulation centers, and other solutions-appropriate marketing approaches. But what about # neuromarketing ?  #Neuromarketing is one of the new frontiers of marketing today. Using it to understand how customers react to consumer product marketing initiatives has proven to be pretty compelling.   The literature describes it as the science of understanding human behavior using pshycometric, biometric and neurometric tools. Since that definition likely didn’t help you very much, here’s another way to describe it. According to Wikipedia, it is: “A new field of marketing which uses medical technologies to study the brain’s responses to marketing stimuli.  The Bottom Line This suggests that understanding and predicting consumer behavior must include the perspective of neurosc...

During my professional experience I´ve found myself working for truly exceptional leaders, so that in wird situations which only led to frustration and leaving. But, does it need to be like that?. No way. But trusting blindly does not seem to be the right path.  👉  We need to feel useful, valuable and able to grow within the business.  I remember my times at IE Business School , where we improved our skills to innovate,  empowering employees to grow  and creating a  sustainable and more profitable business. And they were right. I recommend to pay attention to the following key points in order to get the highest performance of a team : 1. Set Clear Expectations   As employees begin to prove the execution and quality of their work, less micro-management is necessary. Checking in on work, setting clear expectations and clear leadership of our values is essential to ensure the very best outcomes.  2. Try Systemic Leadership ...

6 pasos para mejorar el poder de atracción de talento de una empresa La fidelidad y el compromiso de los empleados es algo que se gana con medidas que incrementan la satisfacción y bienestar laboral de estos profesionales. Se trata de toda una estrategia que debe comenzar desde el primer momento, es decir, desde el inicio del proceso de selección, hasta el resto de fases por las que pasa un trabajador, una vez incorporado a la plantilla . Las empresas destacadas como Top Empoyers ya han aprendido  la importancia de saber retener a los mejores profesionales , pues es la única vía para alcanzar los objetivos marcados, superar los retos que plantea ahora la transformación digital de los negocios y ser organizaciones competitivas a largo plazo. Sin embargo, la fórmula para retener al talento es difícil. Pese a ello, empresas como   Michael Page , ya destacan la importancia de buenas prácticas. Inversión en formación y desarrollo profesional.  En un contexto a...

Top Tips To Increase Sales Performance As in international sales professional I have stated that, when businesses are looking at ways to increase revenue, it stands to reason that the performance of the sales team will be one of the first places they look. When results are not what they hope for, they will often take drastic steps, such as significantly increasing investment in sales training courses or reducing the number of staff that are on the payroll, in order to improve the overall performance of the team. Mistake. However, increasing sales performance does not necessarily require drastic steps. It is often a case of fine-tuning your existing sales strategies  so that your team performs to the absolute best of their ability. With that in mind, here, we provide some top tips to put you on the fast track to better sales performance. 1. Focus On Your Sales Process One of the single most influential factors on sales performance is the sales process . In fact, part of th...

Shutterstock What is more important to your organization: marketing generating a high volume of sales leads or sales closing a higher percentage of leads? Are they mutually exclusive? I don't think they are, and I don't think they are the right questions to be asking either -- they are putting the cart before the horse. For marketing and sales to be truly effective, they first must be fully aligned on what they need from each other. There are many ways to look at this challenge, but I will focus on one situation that I have seen dozens of times at companies that I have worked for or worked with as a consultant. The biggest and most common challenge is when marketing and sales do not work together. At too many companies, sales and marketing departments simply do not communicate or know what the other team is doing. Why is this a problem? When these two groups are not working in sync, many problems can arise. For example, when these groups are not communicating w...