Product ,  Placement ,  Price  and  Promotion  – these are the four Ps of marketing. The 4Ps of marketing, also known as the  producer-oriented   model , have been used by marketers around the world for decades. The growing influence of the internet has made these classic principles look a bit archaic in light of the new relationship that businesses have with customers. In a day where customers seem to know everything about your business, the old marketing mix that the 4Ps offers is increasingly at odds with how business is done today. PLACE – IT’S NOT ABOUT PLACE, IT’S ABOUT  ANY PLACE In an age where many businesses operate around always-on, high speed Internet access, “place” is irrelevant. When you can dip into almost the entirety of the world’s knowledge from the phone in your pocket, you’re always able to research, buy and advocate. It’s not about place any longer. Now,  it’s about access . The information consumers...

During my professional experience I´ve found myself working for truly exceptional leaders, so that in wird situations which only led to frustration and leaving. But, does it need to be like that?. No way. But trusting blindly does not seem to be the right path.  👉  We need to feel useful, valuable and able to grow within the business.  I remember my times at IE Business School , where we improved our skills to innovate,  empowering employees to grow  and creating a  sustainable and more profitable business. And they were right. I recommend to pay attention to the following key points in order to get the highest performance of a team : 1. Set Clear Expectations   As employees begin to prove the execution and quality of their work, less micro-management is necessary. Checking in on work, setting clear expectations and clear leadership of our values is essential to ensure the very best outcomes.  2. Try Systemic Leadership ...