Doesn´t matter if I find myself in Miami, Cancun or Singapore, or if I meet with company owners, investors or hoteliers. At a certain point I am asked about how to enhance the Guest Experience, or how to enter hotel products in international markets with a higher hit-rate. And there is no a sole answer. The key is making use of the correct mix of selling techniques and tools, according to the real market demands. Not according to what your company "always did". When it comes to think of optimizing your salesforce in  FF&E  (Furniture, Fixture & Equipment) or  A/E/C  (Architecture, Engineering, Construction) companies, we realize the  markets are evolving.  According to the current trend, in 2019 we will keep on finding higher levels of client sophistication, new buying models, and technology impact. FF&E, design and construction firms are thinking about the new client demands, and need to increase  sales  and boosting their...

The fastest growing consulting firms of Europe Europe's thirty fastest growing consulting firms have achieved an average compound annual growth rate of 78% across a three-year period. France has the largest number of fastest growing consultancies on the continent, followed by the UK , which has s ix firms among the top thirty. Recently Consultancy.uk analyzed data from the Financial Times and Statista regarding the 1,000  most rapidly growing companies  across Europe . While companies from 31 different countries made the list, the top 50 was still dominated by companies based in the UK. Over a fifth of the top 50 performers were located in Britain, and while in the top 1,000 overall, Germany and France still hosted more of such rapidly growing companies, the UK’s contingent also saw a much higher collective revenue of €6.9 billion and a higher average revenue per firm. Examining the data of the top 30 rapidly growing consulting companies in Europe, a ...

Since I was a child I have felt attracted by other cultures, visiting far away lands and learning different ways of understanding life. I wanted to "go global" and made from it my way of life. "Going global” is defined as the worldwide movement toward economic, financial, trade, and communications integration. The concept of globalization can be traced back as far as the Roman the Chinese Empires. More recently, the concept was popularized by Thomas L. Friedman in his book  The World Is Flat,  in which he argued that the pace of globalized trade, outsourcing, and supply-chaining was speeding up and that its impact on business organizations and business practices would continue to grow in the 21st century. For small and emerging businesses, going global is a significant undertaking that could disrupt existing business activities. It is for crucial for CEOs and business leaders to understand its full impact and determine if the rewards outweigh the risks Stakeh...

Product ,  Placement ,  Price  and  Promotion  – these are the four Ps of marketing. The 4Ps of marketing, also known as the  producer-oriented   model , have been used by marketers around the world for decades. The growing influence of the internet has made these classic principles look a bit archaic in light of the new relationship that businesses have with customers. In a day where customers seem to know everything about your business, the old marketing mix that the 4Ps offers is increasingly at odds with how business is done today. PLACE – IT’S NOT ABOUT PLACE, IT’S ABOUT  ANY PLACE In an age where many businesses operate around always-on, high speed Internet access, “place” is irrelevant. When you can dip into almost the entirety of the world’s knowledge from the phone in your pocket, you’re always able to research, buy and advocate. It’s not about place any longer. Now,  it’s about access . The information consumers...