No deluge of diffusion brands in 2014 Michael Kors accessories As luxury brands look to tap into new consumer segments to gain greater market shares around the world in 2014, they should be wary of setting up too many diffusion lines. Brands propelled by entry-level options such as Michael Kors had record-breaking sales in 2013, but instantaneous boosts that come from subsidiary lines are not always good for long-term development. Moreover, the rise of brands going public may increase the frequency of expedient moves that raise short-term revenue. “I’m not expecting a deluge of diffusion brands this year,” said Marie Driscoll, CEO and chief consultant of Driscoll Advisors, New York. ”If anything, luxury brands tend to move slowly and cautiously regarding new businesses and are patient in brand development. “I would look for the luxury houses to get behind a few talented new designers/labels for potential growth,” she said. “The multi-brand luxury conglomer...