Since I was a child I have felt attracted by other cultures, visiting far away lands and learning different ways of understanding life. I wanted to "go global" and made from it my way of life. "Going global” is defined as the worldwide movement toward economic, financial, trade, and communications integration. The concept of globalization can be traced back as far as the Roman the Chinese Empires. More recently, the concept was popularized by Thomas L. Friedman in his book  The World Is Flat,  in which he argued that the pace of globalized trade, outsourcing, and supply-chaining was speeding up and that its impact on business organizations and business practices would continue to grow in the 21st century. For small and emerging businesses, going global is a significant undertaking that could disrupt existing business activities. It is for crucial for CEOs and business leaders to understand its full impact and determine if the rewards outweigh the risks Stakeh...

Product ,  Placement ,  Price  and  Promotion  – these are the four Ps of marketing. The 4Ps of marketing, also known as the  producer-oriented   model , have been used by marketers around the world for decades. The growing influence of the internet has made these classic principles look a bit archaic in light of the new relationship that businesses have with customers. In a day where customers seem to know everything about your business, the old marketing mix that the 4Ps offers is increasingly at odds with how business is done today. PLACE – IT’S NOT ABOUT PLACE, IT’S ABOUT  ANY PLACE In an age where many businesses operate around always-on, high speed Internet access, “place” is irrelevant. When you can dip into almost the entirety of the world’s knowledge from the phone in your pocket, you’re always able to research, buy and advocate. It’s not about place any longer. Now,  it’s about access . The information consumers...

We’ve looked at a lot of different ways that solutions marketing differs from product marketing. A lot has been written about thought leadership, more outcome-oriented value propositions, simulation centers, and other solutions-appropriate marketing approaches. But what about # neuromarketing ?  #Neuromarketing is one of the new frontiers of marketing today. Using it to understand how customers react to consumer product marketing initiatives has proven to be pretty compelling.   The literature describes it as the science of understanding human behavior using pshycometric, biometric and neurometric tools. Since that definition likely didn’t help you very much, here’s another way to describe it. According to Wikipedia, it is: “A new field of marketing which uses medical technologies to study the brain’s responses to marketing stimuli.  The Bottom Line This suggests that understanding and predicting consumer behavior must include the perspective of neurosc...

#crosculturalselling, #internationalsales, #crossculturalmanagement 👉 Cross-cultural management is a key point when it comes to international sales and succesful implementation of international projects. Cross-cultural selling can be considered a rather difficult topic to cover with sales professionals and business owners in all sectors and industries, as there are many different ways that it can be implemented depending on the country you are aiming to sell within.  Each country has its own culture, and within this, there are often many sub-cultures and regional cultures to be aware of - so it can be very hard for us, as sales professionals, to tackle the cultural and language barriers which we face when doing business overseas.  After +15 years closing sales across Europe, The Caribbean, the US or Asia, I have found some  Global Selling Principles  which can be applied and adapted when selling overseas. 1.Unique Value Proposition Identifying some kin...

The list of highly-anticipated South Florida hotel openings keeps growing, and some are scheduled to debut any day now. From Little Havana to Coconut Grove and South Beach, here’s what’s new and exciting on the new hotels horizon. Comment The list of highly-anticipated South Florida hotel openings keeps growing, and some are scheduled to debut any day now. From Little Havana to Coconut Grove and South Beach, here’s what’s new and exciting on the horizon. 1. Cadillac Hotel; Beach Club, Miami Beach An oceanfront guest room at the forthcoming Cadillac Hotel & Beach Club. The historic Roy France Art Deco hotel on Collins Avenue in mid-beach is undergoing a multi-million dollar renovation by new ownership. It will join Marriott’s Autograph Collection as the  Cadillac Hotel & Beach Club . The hotel’s interiors are being reimagined by Bill Rooney Studio. The design will draw inspiration from the European Riviera of the 1940s with white stone, smoky blue and gold...